A TXT record is text in free, human-readable form, that is associated with an Internet domain as a DNS record for one purpose or other. The most popular use of a TXT record is to add your website to an Internet search engine or to an analytics platform, that offers details about the traffic to your website. Setting up this kind of a record can serve as confirmation that you're the Internet domain owner and they'll provide the content you need to include as the value when you create the record. Another use of a TXT record is to verify that an e mail message is sent by the domain name owner and from a trusted hosting server - this is the so-called SPF protection, that prevents any electronic address created under your domain to be forged and unauthorized individuals to send junk mail making it look like it was sent from your own mailbox. You could add any other info that you'd like to be associated with your domain name in a TXT record as well.